During the 2016 presidential primary, Legal Sea Foods launched a parody on the campaign theme. On Super Tuesday, Roger Berkowitz declared himself a candidate for president of the United States in a parody advertising campaign of the “shady” election. Among other things, he promised he would legalize seaweed on his first day in office, and he urged voters to #feeltheberk on social media. [73] The spots were broadcast in newspapers, radio and print media. [74] The “Welcome to Legal” campaign was launched in 2019 with ads alluding to the legality of marijuana in Massachusetts. The campaign received national attention, with comments from posts such as AdWeek and AdAge. [69] [75] Something is afoot! Come in October. #LegallyHazy @NightShiftBeer www.legalseafoods.com/legal-sea-foods-and-night-shift-brewing-unveil-exclusive-partnership-freddie-and-the-owl/ In 2015, Legal Sea Foods launched a multimedia advertising campaign aimed at establishing a new religion whose members are known as “pescatarians,” comparing it to Catholics and Presbyterians. CEO Roger Berkowitz said the campaign was the broadest reach to date, covering all types of media, from print, online, to TV and even a gag website. [71] The humorous campaign elicited minor backlash from religious people who were offended by comparing the restaurant to Jesus and Moses. [72] Fancy a takeaway? Get $5 off your online takeout order of $20 or more for a limited time using code FRESHFISH. Only valid if you order from www.legalseafoods.com/order-online/ In 2003, Legal Sea Foods became one of the first American restaurants to be free of trans fats.

[31] The New Legal Sea Foods Cookbook was published this year. [32] TODAY is National Lobster Day! Join us and enjoy all your Lobstah favorites or try our special features: Twin Baked Stuff Maine Lobster Tails 🦞 Petite Lobster Roll & Bisque Combo Limited quantities available, for more: #NationalLobsterDay Join us on Sunday, 🦞 September 25, 2022 to celebrate National Lobster Day! Available with lobster menu specials while supplies last! In 1975, the restaurant opened a more traditional outlet on the site of the former S.S. Pierce buildings in Chestnut Hill, Massachusetts. [15] The original restaurant in Inman Square was destroyed in a fire on January 18, 1980. With the help of his two sons, Marc and Roger, George opened his flagship at Boston Park Plaza in the Boston Theater District in downtown Boston that year.[16] In March 2015, Legal Sea Foods partnered with Uber to deliver clam chowder throughout the city of Boston. The soup cost $10, $1 of which was donated to the Greater Boston Food Bank. [70] By purchasing daily fishing activities directly, the company presents itself as the freshest fish. The company has also made industry progress in fish management, working with federal authorities to develop Hazard Analysis and Critical Control Points (HACCP). [50] *New subscribers and online only. Not valid for gift card purchases. Since 2007, DeVito/Verdi has been the advertising agency of Legal Sea Foods. [66] [67] In 2009, Legal C Bar debuted with a retail outlet in Dedham, Massachusetts, focused on serving casual seafood and custom cocktails.

[37] In 2005, a new type of restaurant, Legal Test Kitchen (LTK), was introduced, with a menu consisting of 50-60% seafood and prices comparatively lower than traditional Legal Sea Foods. [33] Also in 2005, Legal Sea Foods began offering gluten-free menu options for the first time, offering more dining options to guests with celiac disease. [34] Legal Sea Foods founder George Berkowitz passed away on February 20, 2022. [12] George Berkowitz was 97. [13] In 1986, Legal Sea Foods was named “Best Seafood Restaurant in America” by NBC`s Today Show. [19]. In 2011, Legal Sea Foods opened its new flagship restaurant, Legal Harborside, on Boston`s waterfront. [38] It was named “Best New Restaurant” by Esquire magazine. Beautiful day today for our first annual PPX #Softball tournament! In April 2017, Legal Fish Bowl debuted in Kendall Square.

The restaurant is a quick and casual concept with six signature poke bowls as well as the ability to create your own. That same year, Roger Berkowitz received the James Beard “Who`s Who” Award. [42] On February 22, 2014, a carbon monoxide leak killed the Legal Sea Foods store manager at the Walt Whitman Shops in Huntington Station, New York, and 27 other patients. The leak was believed to have been caused by a faulty flue attached to a gas water heater. Roger Berkowitz, president and CEO of Legal Sea Foods, said the company will install carbon monoxide detectors and conduct comprehensive safety audits at all sites. He also promised to be at the forefront of legislative efforts to mandate the use of carbon monoxide detectors in commercial buildings. [39] [40] The company`s current headquarters are located in the South Boston Seaport District, and as of 2022, the group operates 24 restaurants in five states, most of them in the Greater Boston Area. [6] [1] The restaurant serves more than 7 million customers each year[7] with an average size of 6,000 square feet (560 m2). [8] Legal Sea Foods also operates an online fish market and ships fresh fish to neighbouring U.S. as well as a retail division.

Legal Sea Foods was one of the first restaurants in the United States to use lean production techniques to improve the customer experience. One of the most significant changes was to install a back-of-line position, similar to a bar-back position, to quickly resupply everything the chef or chef needed in a just-in-time flow. [49] In March 1994, Food Arts Magazine presented the Silver Spoon Award to George and Roger Berkowitz for excellence and American seafood awareness for 30 years. [23] That same year, Legal Sea Foods also opened its first airport restaurant in Terminal C of Logan International Airport, followed by a location at Philadelphia International Airport. Also in 1994, Legal Sea Foods invited influential chefs from China to incorporate Asian cuisine into the restaurant`s menu. This program was called “Cuisineast” and some dishes created for this event are still on the menu. [24] In 2014, Legal Sea Foods began airing print and television advertisements arguing that its seafood restaurants should never be labeled as a chain. The series of commercials uses restaurant manager Roger Berkowitz to explain why.

[3] Our reputation for seafood excellence spans more than seven decades. We offer a wide selection of high quality fish, nitro-fresh frozen seafood and shellfish. What`s on the menu? You can order all your favorites from Legal Sea Foods here – like clam chowder, crab pie, shrimp cocktail, cod, salmon, lobster, surf and grass and Boston cream pie. Buy our seafood online, schedule your delivery and enjoy a delicious Legal Sea Foods dinner at home. Or send a seafood gift to someone who loves New England food and dishes. We invite you to shop at the Legal Sea Foods Marketplace and have the best seafood delivered to your door from the docks. Two years later, in 2013, Legal Sea Foods announced plans to open a restaurant in Boston`s Downtown Crossing neighborhood called Legal Crossing (LXI). At Super Bowl XXXI in 1997, fans in New Orleans, New England were served clam chowder from Legal Sea Food`s Chowda pickup truck. [25] Today, Legal Sea Foods Restaurant Group maintains its commitment to the standards of quality, freshness and integrity behind the entire Pier-to-Plate process. Menus vary by location, season, and concept, but they all include a wide variety of seafood appetizers, appetizers, salads, and desserts.

More than 40 varieties of fresh fish and shellfish, prepared according to New England tradition, are available throughout the year. Some of the most popular products are: lobster, clam chowder, fried clams, crab cake, shrimp cocktail, tuna burgers, baked scrod, surf and grass and grilled fish fillets. Extensive wine lists and full-service bars are also available at all locations and have been recognized for their philosophy of providing value across all price ranges. The restaurant offers separate menus for lunch and dinner, as well as gluten-free and children`s menus. In 2000, the American Institute of Food and Wine sponsored the 50th anniversary of Legal Sea Food in the presence of celebrity chefs, including Julia Child. [16] CBS`s Eye on America news program focused on the Legal Sea Food Restaurant`s quality control program with a food safety segment. Legal Sea Foods` long-standing slogan is: “If it`s not fresh, it`s not legal!” [9] In 1990, the restaurant partnered with the U.S. Department of Commerce to develop a Hazard Analysis Critical Control Point (HACCP) program, helping to set a pioneering standard for freshness and food safety in the fishing industry. [20] In 2021, PPX partnered with DoorDash to open its first two dark kitchens Legal Sea Foods to expand the brand`s presence and take advantage of the growing grocery delivery market. [48] In 1999, the International Foodservice Manufacturers Association awarded Roger Berkowitz the Silver Plate Award for Best Full-Service Multi-Unit Restaurant Operator in America, one of the food industry`s highest honors.

[30] In 1992, Roger Berkowitz, George`s son, took over the management of private catering.